Non-Fiction Language Features
English (Year 12)
Persuasive Speech Conventions
These conventions are specific to persuasive speech conventions in conjunction to the techniques listed in the "persuasive techniques" page.
Opening to refer back to: The speaker starts their speech by referring back to a previous event, statement or idea to connect with the audience and gain their attention.
Silence: The speaker intentionally uses silence as a tool to pause and create emphasis or to add weight to a certain point they are making.
Music: The speaker uses background music to create a certain atmosphere or to evoke emotions in the audience.
Props: The speaker uses physical objects or demonstrations to illustrate or emphasize their point.
“What if” or “Imagine” scenario: The speaker paints a vivid picture of a hypothetical situation to make the audience consider the consequences of not taking action on the issue being discussed.
Visual aids: The speaker uses visual aids such as slides, videos, or charts to help the audience better understand the information being presented.
Modes of persuasion: ethos, pathos, logos: The speaker uses different persuasive strategies to appeal to the audience's logic (logos), emotions (pathos), or credibility (ethos).
Ethos: The speaker establishes their credibility and trustworthiness to the audience.
Pathos: The speaker evokes emotions in the audience to connect with them and make them care about the issue.
Logos: The speaker uses logical arguments and evidence to persuade the audience to take a certain action or to believe a certain idea.
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