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Persuasive Techniques

English (Year 12) - Non-Fiction Language Features

Ben Whitten

Persuasive Techniques

These persuasive techniques are a part of feature articles as well as persuasive speeches.

  • Figures of speech: Figures of speech are literary devices used to create figurative language, such as similes, metaphors, and personification, to make writing more interesting and engaging.

  • Point of view: Point of view refers to the perspective from which a piece of writing is presented, such as first person, second person, or third person.

  • Emotive language: Emotive language is the use of words and phrases that elicit an emotional response from the reader or listener.

  • Rhetorical questions: Rhetorical questions are questions that do not require an answer, but are used to make a point or to encourage the audience to think about a particular issue.

  • Tone: Tone refers to the attitude or feeling conveyed by the writer in their writing. It can be serious, humorous, sarcastic, etc.

  • Formal or informal language: Formal language is more formal and appropriate for professional or academic settings, while informal language is more casual and appropriate for casual conversation or informal writing.

  • Case study: A case study is a detailed examination of a particular situation or event, often used to explore a specific problem or issue.

  • Inclusive or exclusive language: Inclusive language refers to language that is inclusive of all people and groups, while exclusive language refers to language that is exclusive or marginalizing towards certain groups of people.

  • Repetition: Repetition is the repeated use of a word, phrase, or idea to emphasize a point or to create a sense of rhythm in writing.

  • Sentence length variation: Sentence length variation refers to the use of different length sentences in writing to create emphasis, rhythm, or interest.

  • Anecdote: An anecdote is a short, personal story or account that is used to illustrate a point or to entertain the audience.

  • Statistics: Statistics are numerical data that is used to support an argument or to provide evidence for a claim.

  • Expert opinions: Expert opinions are the views or statements of experts in a particular field, used to support an argument or to provide credibility to a claim.

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