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Still Image Conventions

English (Year 12) - Visual Text Analysis

Ben Whitten

Still Image Conventions (Non-Fiction)

  • Focaliser or subject: The focaliser or subject refers to the main focus of the image. It could be a person, an object, or a scene.


  • Colour: The use of colour in still images can be used to convey emotion, symbolism, or to set a particular tone.


  • Facial expression: Facial expressions can convey emotion and mood, and can be used to communicate information about the subject.


  • Body language: Body language is another non-verbal communication technique that can be used to convey mood, emotion, and information about the subject.


  • Gaze: The gaze of the subject can communicate emotion, mood, and can be used to direct the viewer's attention.


  • Written text: Written text can be used to provide additional information about the subject, to set the scene or to provide context.


  • Costumes, clothing: The use of costumes or clothing can provide information about the subject, their role or their status.


  • Props: Props are objects that are included in the image and can be used to provide additional information about the subject or to create a particular mood or atmosphere.


  • Symbolism: Symbolism is the use of symbols or images to convey a particular message or meaning.


  • Mood, atmosphere: The mood and atmosphere of an image can be created through the use of lighting, colour, and composition.


  • Composition: Composition refers to the arrangement of the elements within the image, including the placement of the subject, the use of space, and the framing of the image.


  • Juxtaposition: Juxtaposition is a technique where two or more images are placed next to each other to create a comparison or contrast.

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